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Mediacamp Analytics and Metrics: Advanced Social Media (Beginner)
Tuesday, November 5, 2013 @ 1:00 pm
Analytics and Metrics: Advanced Social Media
Tuesday, 11/5 1-4pm. Register here.
Instructor: Sandeep Junnarkar
You’ve built a WordPress site and meticulously posted your research and analysis. You’re Tweeting up a storm. But is anyone actually reading and sharing your work? The first step in driving more traffic to your site is to get a better sense of the site’s current traffic. Where are visitors coming from? How long do they stay? What time of day draws the most visitors? What actionable steps can you take on Twitter to build an engaged following?Armed with this info, you can begin to tweak your publication schedule, keywords and content to attract a greater number of visitors and keep them longer on your site. We’ll explore the following skills:
- Embedding Google’s Analytics script to measure traffic
- Analyzing when a visitor comes to the site and how long they stay
- Distinguishing between new visitors and returning visitors
- Determining the geographic source of the traffic
- Distinguishing between SEO-driven traffic and Social Media-driven traffic
- Measuring traffic and engagement via Twitter
Pre-session work: (Completed in previous workshops – or on your own – establishing a social media presence through Twitter and WordPress blogging.)
This Fall, JustPublics@365 is continuing to offer its MediaCamp Workshops in partnership with the CUNY Graduate School of Journalism (J-School).
The MediaCamp Workshops are skills-building sessions for intellectuals who want to combine research and digital media for the public good. All sessions are FREE and open to anyone from CUNY or another institution or organization who would like to attend. There is no limit to the number of workshops for which you can register. However, workshops fill up quickly and there are often waiting lists, so sign up soon! All events take place at the CUNY J-School, 219 W. 40th Street, New York, NY, 10018.
This fall, JustPublics@365 will be offering beginner and more advanced MediaCamp workshops, which will cover crucial digital media skills like how to use Twitter, Blogging, and Analytics.